No matter how hard we try right now, 100% is the best we can do. 100% cotton is the highest level we can find in a shirt. We look forward to a future where we can print design on shirts with a higher level of cotton. How much better would 150% cotton shirts feel? Or how much more nutritious 125% fruit juice be? In the future we will look back at this moment and wonder how we were able to live with just 100%.